Crocs are trying to change direction.

They're trying to dupe us with honesty!

Hang on, aren't these "sleek, expressive" shoes ugly too? I'm so confused!
Actually, I see the wolf in sheep's clothing here. No matter how you slice 'em, they come up Crocs.
You might as well know I don't prefer Crocs, I prefer to make fun of them. But I don't begrudge anyone their right and privilege to love and/or wear Crocs. Shoe freedom for all, I say!
What I'm wondering about is the look. I'm inferring from the general tone and design of the ad, and the look of the model, that Crocs wants us to think they've jumped in to the Beautiful Shoes arena, that they've changed, and left their "ugly parents" behind. I still don't buy it, no matter how comfortable they purport to be.
That's my opinion. What's yours?
(Images from me. The ad ran in Rolling Stone.)




20 comments:
crocs will always be a "no-no" for me!
Just say no!
Those "for people who wouldn't be caught dead in Crocs" ads aren't fooling anyone.
You're right... "I see the wolf in sheep's clothing here"
Never say never but I never would wear crocs *laugh*
xoxo
NO! That sort of material will never be a classy heel.
Crocs are just wrong wrong diddly wrong.Period.
I once saw someone who made Crocs look totally elegant. If I'd had my camera on me,I would have asked to take a picture of her. I can't explain it, she just had Croc charisma, I guess.
this is shocking
i had no idea
they really are trying aren't they???
ha - "wrong diddly wrong!"
Haha, I'll laugh along with you! "Beautiful Shoes arena"....What's next? Haute Couture Hand Crafted Crocs from Italy?
plz tell me why on earth would Crocs say that about themselves "ugly parents!".. Hello? maybe you'd still like some considerable sales on the old ones as well? just in case these ones dont make it..
Points to them for trying but...these are still ugly. I'm sure they're comfortable but...no, not for me.
Nice try, Crocs. But, no, no, no! I think I my dislike of crocs and their new relative exceeds that of Juicy track suits.
Walks like a duck, talks like a duck, smells like a duck...
"I don't prefer Crocs, I prefer to make fun of them." HAHAHAHAHAHAHA!
OK, I'm sure this isn't going to be popular but these shoes are a hell of a lot better than the regular crocs and, dare I say it, they might even look cute if you were a really active casual person or a teenager. Come on, plastic notwithstanding, that heel is well-received on many other kinds of shoes... (Be kind, pls.) K
While these *are* an improvement, the brand has become irrevocably associated with fugliness and there's no way I would buy them.
This is an example of strong branding is actually a bad thing.
now here the problem is that while i've never been a croc person myself, i could at least respect that they were what they were.
this odd and unsuccessful morphing does not get my respect.
I admit that I did succumb to Uggs but under no disguise will I succumb to the attrocity that is the croc. I do admit these are better I still refuse to do it.
Cate: Me too!
Iheartfashion: I will be watching to see how many people wear the new Crocs.
Seeker: I don't plan to wear Crocs, but maybe when I'm 80, I won't care anymore.
Clothes Horse: I think that material would make my feet sweat. Gak.
Jen (MF): Shocking indeed, but not surprising. I suppose it was only a matter of time until they threw their Croc into the ring.
riz: ri-diddly-ight.
altamiranyc: Perish the thought. Shhhh, someone might hear you!
Alya: I think they're just trying reverse psychology on us. I don't think Crocs are in dire need of money right now, if the feet of most of the people in my town are any indication of sales of Crocs.
hebden: I'm glad they're trying, but they need to keep trying.
Psyche: The ultimate in bad combo-effects, the JuicyCrocs combo. Gak.
trendinist: I'm glad I made you laugh! My work here is done.
K.Line: Agreed, they're a lot better. Agreed, the heel is well-received on other shoes. My objection is the material and the way they did the straps on the top. This is a friendly forum, and remember, I said "Shoe freedom for all!" I meant that. I'd still love you if you divulged that you had a closetful of Crocs.
ambika: I think they've got their albatross firmly attached around their neck, but time will tell.
editor: I think Crocs—in the original incarnation—had to garner the respect of having wormed their way into the hearts of millions. How, I don't know. This new shoe, I have no idea where it'll go.
Diva: Under NO disguise? Not even a Halloween costume? Come on, I dare you!
crocs will never be my personal tastes. they look adorable on kids. and very understandable if youre a dr/nurse. but other than that...no no no.
while i wouldnt wear the new crocs still, they're definitely an improvement
-h/candidcool: I'm glad Crocs are trying to improve, like you, but I think they've got a long way to go.
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